These bracelets are special because the “Deal” is that when you purchase a set (they come in pairs, you can do one guy-one girl or two of the same kind) you keep one bracelet and you give one to another who you know may be dealing with depression, suicidal thoughts, a victim of someone who committed suicide, etc. and you promise to pray for them. 
 
Your bracelet is a reminder for you to pray for that person.
 
Each color represents colors of the Gospel. “Hope” because Christ is our only hope and the only one who can help us in times of trouble, sadness, etc. The sun because it is one of our symbols on our logo and it does also mean “Hope.” And of course the cross because again Christ is our “Hope.” Each bracelet also has colors of our rugged western design.